Social networks are not only posts about cats, advice and aphorisms. They are also effective platforms for sales, and this applies to almost any type and scale of business. SMM works precisely on promotion in social networks.
What is SMM?
Marketing in social networks or SMM is a type of Internet marketing that promotes products on social platforms: attracts an audience and sells. If you are interested in people search, follow the link to find out more.
Statistics show that more than 90% of young people follow the activities of companies through social networks. And every year, the number of users of such sites only grows. And that's why it's quite easy for companies to find their target audience here, and it's also easy to segment it. This approach is part of targeted promotion.
How else to interact with users
In addition to the fact that the consumer gets acquainted with the brand and the formation of his loyal attitude takes place in social networks, it is also the creation of a community, attracting customers (through actions, discussions, surveys, contests), working with objections, communication, reaction to info drives, the opportunity to conduct an effective analysis, as well as collection of the client base.
Pitches for promotion
The most popular social networks are Facebook and Instagram. However, Twitter, Pinterest, LinkedIn, Youtube, Reddit, TikTok and others are also enjoying success. Each has its own specifics and supporters, and it depends on the niche and specifics of the business which of these platforms to choose for promotion (even several are used at the same time). To learn more about business directories, follow the link.
Social Media Marketing Strategy
Without a strategy, there is a risk of reaching a dead end. Carefully developed, it shows goals and ways to achieve them. It includes:
- analysis of the company's activity in social networks (if any) or in general;
- analysis of competitors' activities;
- a thorough portrait of the potential client (who he is, what are his needs, interests, etc.);
- drawing up a unique trade offer;
- selection of a relevant resource;
- definition with the content submission format (text, graphic, photo or video);
- selection of tools for evaluating the effectiveness of SMM activities.
Ways to promote the page
- Content marketing. Regular publication of relevant and interesting content for consumers. Advertising posts can be alternated with regular non-advertising posts that are useful for users: educational or entertaining. A little creativity - and there is a chance that the content will become real, so exciting that users will share it at the speed of a virus. And this applies not only to entertainment information, but also to any other.
- Targeted advertising. Such SMM promotion broadcasts advertising only to its target audience. It is chosen based on data that users share in social networks (age, gender, location, interests, etc.).
- Advertising in communities. This includes placing the company's posts and messages in the feeds of other thematic communities, engaging in the promotion of influencers - opinion leaders, experts and bloggers.
